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A health insurance broker has the luxury of having access to multiple products. Selling multiple products provides businesses with several advantages. Firstly, it allows them to cater to a diverse customer base, accommodating varying needs and preferences. By offering a broad range of products, businesses can capture a larger market share and appeal to different segments, enhancing their overall competitiveness. This versatility not only attracts a wider customer base but also fosters customer loyalty, as clients may find it more convenient to fulfill multiple needs in one place. Secondly, selling multiple products can create cross-selling opportunities. When customers purchase one product, businesses can strategically promote complementary items, increasing the average transaction value. This approach not only boosts revenue but also enhances the overall customer experience by suggesting relevant products that add value to their initial purchase. Ultimately, the ability to sell multiple products enables businesses to optimize their revenue streams and build stronger, long-term relationships with their customers.